ANDREW CABALLERO-REYNOLDS / AFP via Getty Images
- President Donald Trump encouraged Americans to "go out and buy a Dell computer" on Wednesday.
- It's the third time he's bigged up the brand, and its eponymous founder, since May.
- Michael Dell and his wife, Susan, have made a $6.25 billion contribution to Trump Accounts.
President Donald Trump really wants you to buy a Dell.
"You know what I say? Go out and buy a Dell computer," Trump said during an appearance on Wednesday in Marietta, Georgia. "As far as I'm concerned, that's great stuff."
It was the third time since May that the president has promoted the brand.
"They are truly incredible people. Go out and buy a Dell computer," Trump told reporters earlier in July. "I have a son that loves their laptop."
The president's run of endorsements has coincided with the Dell family's $6.25 billion donation to Trump Accounts — the new investment savings accounts for children launched by the administration in July.
"We're going to get him that money back one way or another," the president told reporters at the launch of Trump Accounts.
Shares of Dell popped as much as 9% after Trump's promotion of the brand's laptops on July 4. They traded flat on Wednesday.
Michael Dell's involvement in Trump Accounts has led to one of the more visible and steady corporate relationships of the president's second term.
Since the Dell Foundation announced its donation in December, the president has purchased more than $1 million in Dell stock. In April, he sold at least $50,000 worth of Dell shares and possibly as much as $100,000.
The growing friendship between the president and Dell has coincided with a banner year for the billionaire CEO.
Dell is now the world's 5th-richest person with a net worth of $229 billion, adding $89.1 billion in 2026 alone, according to the Bloomberg Billionaires Index. In May, his company reported its strongest quarterly earnings since its return to the public markets in 2018. Shares in Dell are up 250% so far this year.
"Michael and Susan Dell are patriots who are generously contributing billions of dollars of their fortune to the Trump Accounts of millions of kids from working-class families," White House spokesman Kush Desai previously told Business Insider earlier in July.
The president "rightfully" praised Dell and others who have donated to the program, he added.
Trump praised other wealthy donors for contributing to his child savings scheme in Georgia on Wednesday. He said that he had invoked the Dells' sizable donation to encourage a friend planning to give $50 million to contribute more.
"I said, 'That's peanuts. That's not even close to the 250 million that Michael Dell gave.' I said, 'What are you doing? You can do better than that.'"
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