AI & Machine Learning
Business Insider8 days ago
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These people are vibe-coding their way out of life's mundane tasks

AI

Non-techies are using AI tools like Claude and Lovable to build apps and websites without coding, solving everyday problems from grocery shopping to childcare.

These people are vibe-coding their way out of life's mundane tasks
Intelligence Insights

The Big Picture

Business Insider's 'Vibe Code Your Life' series profiles how non-technical people are using AI chatbots to create custom apps and websites without writing code. Examples include a UK firefighter who built a grocery route-optimization app, a Brooklyn entrepreneur who created a document-sharing platform for his home construction, and a hedge fund manager who developed a platform for finding short-term nannies. These users leverage tools like Claude and Lovable to turn ideas into functional solutions, often iterating based on feedback. The trend, called 'vibe-coding,' empowers individuals to solve personal problems without traditional programming skills, reflecting a shift toward AI-driven, no-code development.

Why It Matters

Vibe-coding represents a democratization of software creation, enabling non-programmers to build custom tools that solve everyday problems. This shift could reduce reliance on off-the-shelf apps and empower individuals to automate mundane tasks, potentially transforming how people interact with technology and reclaiming time for more meaningful activities.

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Jonathan Butler; Joe Poynton; Scott Klipper
Jonathan Butler; Joe Poynton; Scott Klipper

Jessica Pettway, Pål Hansen for BI

A firefighter solved the most annoying part of grocery shopping. An entrepreneur found a smarter way to organize the construction of his new home. A dad figured out how to be in two places at once.

The common denominator: They vibe-coded solutions to their issues.

In our new "Vibe Code Your Life" series, we profile how non-techie people are using AI tools to solve their problems. They're chatting with AI bots like Claude or Lovable and instructing them to build apps and websites, often without writing a single line of code themselves.

Here's a look at how these three people made it happen — and stay tuned for more stories in this series.

Joe Poynton, a 44-year-old firefighter in the UK, grew frustrated by having to double back through grocery stores after forgetting items on his shopping list. Rather than accepting the frustration, he turned to AI tools to build an app that optimizes shopping routes based on how users move through a store.

Jonathan Butler, a 56-year-old entrepreneur in Brooklyn, is building a home in upstate New York. He expects it to take 18-24 months and will require blueprints, contracts, drawings, and photographs. Those all too easily get lost, so he vibe-coded a personalized document-sharing platform with his architect and contractor. It's not perfect, he says, and he's constantly refining it.

"It's like being in your wood shop making something," he said, adding he used to feel "so powerless" when he couldn't build his own websites. Now, he feels empowered.

Scott Kippler, a managing director at a hedge fund, had to juggle work while also getting his son from school and taking him to an after-school program. Instead of scouring Facebook groups for a part-time helper, he vibe-coded a solution. In a week, he created a preliminary model of Trot My Tot, a platform where parents can find short-term nannies for one-off gigs.

Are you vibe-coding? Tell me your story at srussolillo@insider.com. And be sure to sign up for our weekly newsletter, Vibe Mode, where we chronicle all things vibe-coding, the new AI builder economy, and its impact on the world, from careers to markets.

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