Spotify and its hosting platforms are adopting Apple's tech for video podcasts
Spotify and its hosting platforms are adopting Apple's HTTP Live Streaming for video podcasts, enabling playback on Apple Podcasts.
The Big Picture
Spotify and its hosting platforms are integrating Apple's HTTP Live Streaming (HLS) technology to support video podcasts. This move allows video podcasts hosted on Spotify to be played directly within Apple Podcasts, bridging compatibility between the two platforms. HLS is a streaming protocol developed by Apple that adapts video quality based on network conditions. The adoption reflects a broader industry trend toward interoperability in podcast distribution. This change benefits creators by expanding their audience reach without requiring additional hosting changes.
Why It Matters
This integration signals a shift toward cross-platform interoperability in the podcasting space, breaking down walled gardens. By adopting Apple's HLS standard, Spotify ensures its video content reaches Apple's massive user base, potentially accelerating the industry's move to video-first podcasting and reshaping how creators distribute their shows.
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