AI & Machine Learning
Business Insider3 days ago
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Midjourney wants to map your body in 60 seconds and then send you to a sauna

AI

Midjourney is launching a healthcare division with an underwater full-body ultrasound scanner that creates 3D body maps in 60 seconds, and plans to open a spa alongside it.

Midjourney wants to map your body in 60 seconds and then send you to a sauna

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The Big Picture
Midjourney, the AI image-generation lab, announced a new healthcare project called Midjourney Medical, centered on an underwater ultrasound scanner. The scanner lowers users into a water tub where sensors use ultrasonic waves to generate 3D body maps in 60 seconds, which the company claims is as powerful as MRI but as casual as a spa visit. Medical experts caution that full-body scanning can lead to false positives and unnecessary anxiety, and that ultrasound is not a replacement for other imaging methods like MRI or CT. Midjourney plans to build 50,000 scanners worldwide by 2031 and is seeking FDA approval for expanded capabilities, while also opening a spa in San Francisco by 2027. The announcement has drawn mixed reactions from Silicon Valley figures, with some praising it and others, like science communicator Hank Green, warning that different scans serve different purposes.
Why It Matters
Midjourney's leap from AI image generation to full-body ultrasound scanning signals a growing trend of tech companies entering consumer health, but it raises serious questions about medical accuracy and overdiagnosis. While the promise of a quick, spa-like body scan is appealing, experts warn that without clinical context, such scans can lead to unnecessary anxiety and procedures. This move could reshape how people monitor their health, but it also underscores the need for regulatory oversight and public education about the limits of consumer-grade medical tech.

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Three generated images showing Midjourney's golden-lit spa.
Three generated images showing Midjourney
Midjourney says it's getting into healthcare. Since its scanners will dip users into water, it says it's building a coordinating spa.

Midjourney

  • Midjourney, the image-generating AI lab, is making a bold move into healthcare.
  • It said its new tech will immerse users in water, where sensors will scan their bodies.
  • Medical and science experts are cautious about the ultrasound tech.

Midjourney, the AI lab best known for image generation, has announced an unexpected healthcare project: an underwater, full-body scanner.

Medical experts are expressing caution about what the scans could reliably show — and how consumers might use them.

"Today we're gonna announce something a little weird and a little crazy, but also spectacular and filled with hope," the company wrote in a Wednesday blog post.

It's called "Midjourney Medical." The plan is centered on an ultrasound scanner that the lab says could eventually make internal body imaging fast, routine, and more consumer-friendly.

Announcing a new division of Midjourney called "Midjourney Medical" pic.twitter.com/c14YcO6yaU

— Midjourney (@midjourney) June 18, 2026

According to Midjourney's blog post, the scanner would lower users — via an "elevator" — into a tub of water, where a ring of sensors would send ultrasonic waves through the body from multiple angles. The sensors act, as the company put it, "like a dolphin," using echolocation.

Midjourney says prototypes of the system have generated 3D maps of the body in 60 seconds. The company said it will supply users with data to "become more aware of our health" and "improve our lifestyles." It calls the system "as powerful as MRI, and as casual as a trip to the spa."

And, since users will already be wet, Midjourney says it's building an accompanying spa for its San Francisco location. The spa — complete with hot tubs, saunas, and cold plunges — is set to open by 2027.

Midjourney did not say if the healthcare project would refocus its core image-generation business model.

In conversations with Business Insider, radiologists raised concerns that frequent full-body scanning can lead to incidental findings, false positives, anxiety, and unnecessary follow-up care if results are not interpreted in a clinical context.

The US Preventive Services Task Force, for example, recommends preventive scanning services when evidence shows a high or moderate net benefit. Put simply, finding more things in the body is not always helpful.

Silicon Valley reacts

Met up with @bryan_johnson at the @midjourney event for his review of @DavidSHolz's new machine pic.twitter.com/D4Dya4PFDO

— Ashlee Vance (@ashleevance) June 18, 2026

Elon Musk wrote that it was "cool" in a post on X. Ben Parr, the COO of Moltbook, said he tested out the tech and saw inside his arm.

Hank Green, a YouTuber and science communicator, had a more mixed reaction to the tech.

In an X blog post, he wrote that he had "some frustrations" with how Midjourney promoted the product, and said that while ultrasound may be promising, it is not a replacement for MRI, CT, colonoscopy, or other scans.

"If you walk away from this post with anything in your head let it be this...different scans do different things," Green wrote. "We still have all the ones we have because they all fill in gaps that other scans don't have. Adding another full-body scan does not replace any of the others, but I very much hope that it adds."

Midjourney says the project is progressing at "maximum speed that's physically possible," but notes potential speed bumps.

First is scaling. The company said it hopes to build 50,000 scanners worldwide by 2031. Second is regulatory approval. Midjourney said it is starting with "detailed body composition maps" and plans to submit test results to the FDA for expanded capabilities.

Midjourney didn't immediately respond to Business Insider's questions about billing, health data storage, or how the technology uses AI.

Read the original article on Business Insider
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