AI & Machine Learning
Business Insiderabout 13 hours ago
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Mark Cuban's job-search advice in the AI era: Look at small businesses

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Mark Cuban advises job seekers to target small businesses in the AI era, citing their job creation and need for AI expertise.

Mark Cuban's job-search advice in the AI era: Look at small businesses

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The Big Picture
Billionaire entrepreneur Mark Cuban recommended that job seekers focus on small businesses, which create about 60% of new jobs annually. He argued that AI will help these firms compete with larger companies and increase their hiring, not reduce it. Cuban noted that small businesses lack AI expertise and need recent graduates who possess those skills. He dismissed concerns that AI would lead to leaner startups, emphasizing that AI enables small businesses to do tasks they previously lacked time for. This advice aligns with his previous guidance to new graduates in December 2025.
Why It Matters
Cuban's advice highlights a key shift: as AI automates tasks at large firms, small businesses—which create most new jobs—lack AI expertise and need fresh talent. This means recent graduates with AI skills can find opportunities in smaller companies, where they can directly drive innovation and growth, rather than competing for scarce roles at big corporations.

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Mark Cuban in the South Court Auditorium of the Eisenhower Executive Office Building at the White House in Washington, DC, US, on May 18, 2026.
Mark Cuban in the South Court Auditorium of the Eisenhower Executive Office Building at the White House in Washington, DC, US, on May 18, 2026.
Billionaire entrepreneur Mark Cuban.

Bloomberg/Getty Images

  • Mark Cuban advised job seekers to look at small businesses in their search.
  • He pushed back on concerns that AI would reduce hiring at these firms.
  • "They need the help. Kids coming out of college have that expertise," he said of AI skills.

As AI reshapes the job market, Mark Cuban has a simple piece of career advice: look at small businesses.

In an X post on Tuesday, the billionaire entrepreneur said small businesses create about 60% of new jobs each year and that AI will make it "easier and faster" for them to compete with larger companies.

According to data from the Bureau of Labor Statistics, firms with fewer than 250 employees accounted for 51% of net job creation between the third quarter of 2020 and the third quarter of 2025.

"The % of jobs created by Small biz every year will only increase," Cuban wrote. "Start your job search with small businesses."

Cuban's comments come as employers grapple with how AI will affect hiring. Some companies have cited the technology to automate tasks and trim head count, while others say it will create new roles and make workers more productive.

When one X user questioned whether AI would actually lead to more hiring, saying startups may become leaner and employ fewer people, Cuban said smaller companies still need help using the technology.

"The smallest businesses don't have the depth of expertise in AI," Cuban wrote. "They need the help. Kids coming out of college have that expertise."

Cuban also pushed back against the idea that small businesses would mainly use AI to cut staff.

"Not true," he wrote in response to another user. "They use it to do things they didn't have enough time to do before."

Cuban's comments echo advice he gave to new graduates in December. At the time, he said recent grads should consider joining small and midsize businesses because they could help them adopt AI agents and automate processes they previously lacked the time or budget to handle manually.

"Big companies don't need new grads for this," Cuban wrote on X at the time. "Entrepreneurial companies will love the value you add."

Read the original article on Business Insider
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