Mamdani is targeting deceptive AI-made apartment listings: 'It's called StreetEasy, not StreetHard'

• New York mayor Zohran Mamdani announced a plan to curb deceptive AI images of apartment listings.
• The proposal would require disclosures on listing sites when images are digitally altered.
• "You shouldn't have to worry whether the apartment you are viewing online is real," Mamdani said.

Beware the AI in-unit washer/dryer.

New York Mayor Zohran Mamdani announced a slew of new tenant-protection proposals on Thursday, the result of his "Rental Ripoff Hearings" earlier this year. The plans included solutions for black mold, fire concerns — and a growing AI problem.

New York will now require real estate agents and listing sites to disclose the use of AI or digitally altered images and video in "misleading rental listings," Mamdani announced. "You shouldn't have to worry whether the apartment you are viewing online is real."

Then, Mamdani took a crack at one of New York's leading apartment listing sites: "It's called StreetEasy, not StreetHard."

The "Rental Ripoff Report" — a 68-page dossier of the hearing's findings and outcomes — includes more details of the mayor's AI proposal.

New York's Department of Consumer and Worker Protection will work with Zillow and StreetEasy to enforce the "clear and conspicuous disclosure" rule after it goes into effect, the report says.

"We agree with Mayor Mamdani that finding a new rental in NYC should be easy, and that's why finding an apartment on StreetEasy is… easy," a StreetEasy spokesperson wrote to Business Insider. "We look forward to continuing our work with the Mamdani administration, as well as state and federal officials, to ensure it stays that way. "

The spokesperson said the company expects listings to accurately represent a home, "whether AI is involved or not," and asked users to report listings they believed to be misleading.

It's not clear when the AI proposal will take effect. The report says the initiatives will all be implemented within the next three years, but the launches will be staggered.

Realtors told Business Insider in March that the AI misrepresentation problem was growing. They called it "housefishing." California also now requires AI disclosures in real estate listings.

Rental reforms were a key promise of Mamdani's mayoral campaign. He promised to freeze the rent for stabilized apartments, for example. For eligible tenants, that freeze will become a reality in October.

Mamdani's Thursday proposals also included universal inspection of heat complaints and easy rescheduling of inspections. "New Yorkers have been able to schedule food deliveries and the time they pick up their clothes at the dry cleaner for years," he said.

Mamdani said that the three biggest concerns the city hears about are pests, mold, and broken elevators. The mayor has plans for all three.

"No longer will landlords be allowed to slap a new coat of paint over a wall of black mold and pretend that the issue is fixed," Mamdani said, to applause from the gathered crowd in New York's Tenement Museum.

New York also plans to legally recognize tenant unions, Mamdani said.

Mamdani announced a proposal to digitize the process for cataloging landlord penalties, something he said would help spot repeat offenders — and support the landlords who "operate with integrity."

This is a key balance for Mamdani: punishing "bad landlords" without harming the good ones. Cea Weaver, director of the Mayor's Office to Protect Tenants, made that priority clear at the "Rental Ripoff Hearings."

"We know that not every landlord is a bad landlord," Weaver said, "but we want to be able to find the ones that are."