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Business Insiderabout 3 hours ago
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Ford's next generation of EVs will have Apple built into their brains

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Ford will integrate Apple Maps natively into its next-generation low-cost EVs, with the system running on vehicle displays without requiring an iPhone. The partnership also extends to Ford's hands-free driving tech, using Apple's road data.

Ford's next generation of EVs will have Apple built into their brains

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The Big Picture
Ford announced a partnership with Apple to integrate Apple Maps into its upcoming universal EV platform, starting with a $30,000 EV pickup expected in 2027. Unlike previous CarPlay integration, the navigation system will run natively on the vehicle's displays and does not require an iPhone, benefiting Android users. The system will provide traffic info, EV route planning, battery preconditioning, and location-aware features like automatic garage door opening. Additionally, Ford's Latitude AI subsidiary will use Apple's road-level data to develop a next-generation hands-free driving system designed for highway use. This move contrasts with rivals like GM, which is phasing out CarPlay in favor of its own Google-based system, and Tesla and Rivian, which control their own software ecosystems.
Why It Matters
This partnership signals a major shift in the automotive industry's approach to in-car software. By embedding Apple Maps natively into Ford's EVs, Apple gains a foothold in the vehicle's core systems, moving beyond mere phone projection. This could pressure rivals like GM and Tesla, who are betting on proprietary or Google-based systems, and may redefine user expectations for seamless, brand-agnostic tech integration in cars.

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Left: Apple CEO Tim Cook walks onstage during a WWDC conference. Right: Ford CEO Jim Farley clasps his hands while speaking onstage.
Left: Apple CEO Tim Cook walks onstage during a WWDC conference. Right: Ford CEO Jim Farley clasps his hands while speaking onstage.
Apple and Ford are working together on software systems for future vehicles.

AP/Getty/Business Insider

  • Apple Maps will be built into Ford's coming lower-cost EVs.
  • It's big news for Android users: Drivers won't need an iPhone to use the navigation system.
  • Apple's road data will also help Ford develop its next hands-free driving tech.

Apple is moving deeper into Ford's cars.

On Thursday, the companies announced that Ford will integrate Apple Maps into the next generation of its lower-cost electric vehicles, called the universal EV platform.

The deal gives Apple a much larger role in Ford's next-generation electric vehicles. Their partnership has historically centered on CarPlay, the tech giant's phone-projection system. Apple's new partnership will now power built-in navigation and help inform Ford's next hands-free driving system.

And there's a big change for Android users: Drivers will not need an iPhone to use Apple Maps.

The navigation system will run natively on the vehicle's displays and communicate with other parts of the car, providing traffic information, destination searches, EV route planning, and battery preconditioning.

Ford tells Business Insider that the system could also enable location-aware features, such as automatically opening a driver's garage door when the vehicle arrives home.

That tech is set to debut in the yet-unveiled $30,000 EV pickup truck, which is expected to reach dealerships in 2027.

The partnership will also extend into autonomous driving tech. Ford's Latitude AI subsidiary will use road-level information from Apple Maps to develop a next-generation hands-free driving experience.

The companies said the system is intended to work seamlessly from a highway's entrance ramp to its exit ramp.

"This partnership is designed to make advanced technology simple, useful, and intuitive in our customers' everyday lives," a Ford representative said in a statement sent to Business Insider.

Technology is at its best when it feels simple, intuitive and genuinely useful. That’s the idea behind our new midsize electric vehicle, the first on our Universal Electric Vehicle Platform.

To give @Ford customers the ultimate driving experience, we’re proud to be working with… pic.twitter.com/NMgvGfUplQ

— Jim Farley (@jimfarley98) July 23, 2026

The partnership puts Ford on a very different technology path compared to its EV rivals.

Its decade-old Detroit nemesis, General Motors, has moved away from Apple CarPlay in its newer EVs — and GM CEO Mary Barra has said it plans to eventually phase out both CarPlay and Android Auto across its entire lineup.

GM is instead building around its own interface and Google's automotive software, and has highlighted its software business as a high-margin profit driver during recent earnings calls.

Tesla and Rivian have also resisted adding Apple's software into their vehicles, preferring to control their vehicles' central screens and software ecosystems. Both offer individual Apple services or integrations: Rivian added a native Apple Music app and Apple Key integration, while Tesla lets owners use its vehicle app through the Apple Watch.

Read the original article on Business Insider
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