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The Verge6 days ago
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Ferrari reveals its first EV, with design help from Jony Ive

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Ferrari unveils its first EV, the Luce, designed with Jony Ive's LoveFrom, starting at €550,000.

Ferrari reveals its first EV, with design help from Jony Ive
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The Big Picture

Ferrari has revealed the Luce, its first electric vehicle, after months of teasers. The Luce is notable for being designed in collaboration with Jony Ive and Mark Newson's collective LoveFrom, which defined the design direction from the outset. It is Ferrari's second four-door car and first five-seat model. The interior was previously shown, but now full exterior images are available. Pricing starts at €550,000 in Italy, with US pricing yet to be announced. The Verge's coverage includes firsthand impressions from Engadget's Tim Stevens.

Why It Matters

Ferrari's first EV, co-designed by Jony Ive, signals a luxury shift where heritage brands embrace electric without sacrificing exclusivity. The €550,000 price tag and Ive's minimalist touch could redefine high-end EV aesthetics, challenging Tesla and Rimac while proving that traditional automakers can innovate with design legends.

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An image of a blue Ferrari with a minimalist design and black accents.
An image of a blue Ferrari with a minimalist design and black accents.
The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari

After months of teasers, Ferrari is offering the first full view of its Luce electric vehicle. The Luce is notable not just for being Ferrari's first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It's also going to be Ferrari's second four-door car and its first five-seat one.

We already knew Ive and Newson were working on the Luce's interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to "define the design direction of the project from the outset," inside and out.

Tim Stevens reporting for Engadget offers a few firsthand impression …

Read the full story at The Verge.

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