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Everything announced at Samsung Galaxy Unpacked July 2026

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Samsung announced new foldables, watches, smart glasses, and software at Galaxy Unpacked July 2026, with price increases across the lineup due to a memory chip shortage.

Everything announced at Samsung Galaxy Unpacked July 2026

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The Big Picture
At its Galaxy Unpacked event in London, Samsung unveiled the Galaxy Z Fold8, Z Fold8 Ultra, Z Flip8, Galaxy Watch9, Watch Ultra2, and previewed Galaxy Glasses smart eyewear. The Z Fold8 features a new shorter, wider design and is the lightest Fold at 201g, starting at $1,899. The Z Fold8 Ultra is the thinnest Fold at 4.1mm with a 200MP camera and $2,099 starting price. The Z Flip8 is slimmer and lighter at 180g, starting at $1,199. The Watch9 and Watch Ultra2 have bigger batteries and new health features, with the Ultra2 starting at $699. Galaxy Glasses, built with Gentle Monster and Google, use audio and a camera with Gemini AI, launching this fall. All devices run One UI 9 on Android 17, and prices increased due to the memory chip shortage, with Samsung dropping free storage upgrades for pre-orders.
Why It Matters
Samsung's Galaxy Unpacked July 2026 reveals a clear strategy: foldables are now mainstream, with the Z Fold8 and Z Flip8 becoming lighter, thinner, and more affordable, while the Ultra line pushes premium boundaries. The introduction of Galaxy Glasses, powered by Gemini and built with Gentle Monster and Google, signals Samsung's entry into the AI wearable space, competing with Meta's Ray-Ban smart glasses. However, across-the-board price hikes due to the memory chip shortage may test consumer willingness to pay more for incremental upgrades, especially as Samsung dropped free storage upgrades. This event underscores that foldable innovation is maturing, but affordability and chip supply remain critical challenges for mass adoption.

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Table of contents

Galaxy Z Fold8

Galaxy Z Fold8 Ultra

Galaxy Z Flip8

Galaxy Watch9

Galaxy Watch Ultra2

Galaxy Glasses

One UI 9

Flex Titanium Display

Galaxy Card

Samsung just wrapped up its Galaxy Unpacked event in London. You get new foldable phones, new watches, new software, and a first look at Samsung’s smart glasses. This article breaks down everything Samsung announced, device by device, so you know what changed and what it costs.

Every device also got more expensive this year. Samsung and several outlets point to the ongoing memory chip shortage as the reason. Here is what you are getting for the extra money.

1. Galaxy Z Fold8
Galaxy Z Fold8
Galaxy Z Fold8
Image source: Samsung on YouTube

The Galaxy Z Fold8 is Samsung’s new mainstream Fold. It is shorter and wider than any Fold before it, and folded, it looks more like a passport. Unfolded, the screen takes on a shape closer to that of a small tablet, so reading and watching video feel more comfortable. At 201g, it is the lightest Fold Samsung has made.

  • Main screen: 7.6 inches, 120Hz
  • Cover screen: 5.5 inches, 120Hz
  • Chip: Snapdragon 8 Elite Gen 5 for Galaxy
  • Storage: 256GB, 512GB, or 1TB
  • Battery: 4,800mAh, with 45W fast charging
  • Cameras: 50MP wide and 50MP ultra-wide (no telephoto lens)
  • Water and dust resistance: IP48
  • Price: starts at $1,899 in the US and £1,699 in the UK

It costs less than the Z Fold 7 did at launch. That is because the Fold8 is a brand new shape, not a direct replacement for last year’s phone. It also has a bigger battery and lighter body than the Fold 7, though it drops the telephoto camera the Fold 7 had.

2. Galaxy Z Fold8 Ultra
Galaxy Z Fold8 Ultra
Galaxy Z Fold8 Ultra
Image source: Samsung on YouTube

The Galaxy Z Fold8 Ultra is the true follow-up to last year’s Z Fold 7. It keeps the taller, narrower shape you already know, but it is now Samsung’s thinnest Fold ever at just 4.1mm when unfolded. A new hinge, called Armor FlexHinge, makes it easier to open.

  • Main screen: 8.0 inches, 120Hz
  • Cover screen: 6.5 inches, 120Hz
  • Chip: Snapdragon 8 Elite Gen 5 for Galaxy
  • Storage: 256GB, 512GB, or 1TB
  • Battery: 5,000mAh, with 45W fast charging (charges to 67% in about 30 minutes)
  • Cameras: 200MP wide, 50MP ultra wide, and 10MP telephoto with 3x optical zoom
  • Water and dust resistance: IP48
  • Price: starts at $2,099 in the US and £1,899 in the UK

That is $100 more than the Z Fold 7 cost at launch. Samsung and other outlets point to the memory chip shortage as the reason prices went up across the lineup this year.

3. Galaxy Z Flip8
Galaxy Z Flip8
Galaxy Z Flip8
Image source: Samsung on YouTube

The Galaxy Z Flip8 looks a lot like the Flip 7 from the outside, but it is now Samsung’s slimmest and lightest Flip yet at 180g. A new hinge makes it open and close more smoothly.

  • Main screen: 6.9 inches, 120Hz
  • Cover screen: 4.1 inches
  • Chip: Snapdragon 8 Elite Gen 5 in the US and Canada, Exynos 2600 in Europe, the UK, and South Korea
  • Storage: 256GB or 512GB
  • Battery: 4,300mAh, with 25W fast charging
  • Cameras: 50MP wide and 12MP ultra wide
  • Water and dust resistance: IP48
  • Price: starts at $1,199 in the US and £1,149 in the UK

Your Flip8’s chip depends on where you buy it, so check your region’s version before you compare notes with a friend abroad.

4. Galaxy Watch9
Galaxy Watch9
Galaxy Watch9
Image source: Samsung on YouTube

The Galaxy Watch9 keeps the same cushion-shaped case Samsung introduced with the Watch 8. What changes is what is inside it, plus a bigger battery.

  • Sizes: 40mm and 44mm
  • Chip: Snapdragon Wear Elite
  • Battery: up to 20% bigger than the Watch 8
  • Water and dust resistance: 5ATM and IP68
  • Health features: Heart Health Score, Daily Cardio Load, Fitness Index, and improved sleep apnea detection
  • Software: Wear OS 7 with One UI 9 Watch
  • Price: starts at $379 in the US and £319 in the UK
5. Galaxy Watch Ultra2
Galaxy Watch Ultra2
Galaxy Watch Ultra2
Image source: Samsung on YouTube

The Galaxy Watch Ultra2 is built for people who push their bodies hard, on the trail or underwater. It is now 12% thinner than the original Ultra, even with a much bigger battery inside.

  • Size: 47mm
  • Chip: Snapdragon Wear Elite
  • Battery: 35% bigger than the original Ultra, rated for up to 60 hours
  • Display: up to 5,000 nits, the brightest Samsung has put on a watch
  • Durability: 10ATM, IP69K, and dive rated
  • New features: professional diving mode built with Mares, trail running tracking, hydration alerts, and all the health features from the Watch9
  • Price: starts at $699 in the US and £649 in the UK
6. Galaxy Glasses
Galaxy Glasses
Galaxy Glasses
Image source: Samsung on YouTube

Samsung closed the event with a preview of its first smart glasses, officially called intelligent eyewear. Samsung is not selling them yet. They arrive this fall.

  • Built with Gentle Monster and Warby Parker for the design, and with Google for the software
  • Chip: Snapdragon AR1 Gen 1
  • Battery: up to 9 hours, plus 7 more full charges from the case
  • No display. The glasses use audio and a built-in camera instead
  • Runs on Gemini, so you can ask questions, get translations, and save notes just by talking

You can use the glasses to summarize messages and read them out loud, translate conversations as they happen, save whiteboard notes straight to Samsung Notes, get walking directions, and share what you see during a video call. Pricing has not been announced yet.

7. One UI 9

The new foldables are the first phones to run One UI 9, built on Android 17.

  • A new AI Assistant Activity dashboard that shows you what your phone has automated for you
  • Smart Switch now moves your passwords, passkeys, and call history over from an iPhone
  • Quick Share now works with AirDrop
  • Gemini can now handle 40 or more apps for you, from booking a table to ordering food
  • A free 6-month trial of Google AI Pro, which normally comes with 5TB of storage
8. Flex Titanium Display

All three new foldables use a new screen structure called Flex Titanium. It places a titanium alloy film and a titanium plate underneath the folding screen. This makes the crease less visible over time, and it also makes the phones thinner and smoother to fold.

9. Galaxy Card

Two days before Unpacked, Samsung announced its first credit card in the US, made with Barclays and running on Visa. This did not launch at the Unpacked event itself, but it is worth knowing about if you shop for Samsung products in the US.

  • 5% cash back on purchases made directly from Samsung
  • 3% cash back through Samsung Wallet
  • 2% cash back on streaming services
  • 1% cash back on everything else

There is no annual fee. New cardholders can earn an extra $200 after spending $2,000 in the first 90 days. The card is only available in the US for now.

Pricing

Here are all the prices Samsung confirmed at the event, side by side.

  • Z Fold8 (256GB): $1,899 in the US, £1,699 in the UK, €1,999 in Europe
  • Z Fold8 Ultra (256GB): $2,099 in the US, £1,899 in the UK, €2,199 in Europe
  • Z Flip8 (256GB): $1,199 in the US, £1,149 in the UK, €1,299 in Europe
  • Watch9 (40mm): $379 in the US, £319 in the UK, from €409 in Europe
  • Watch Ultra2 (47mm): $699 in the US, £649 in the UK, around €749 in Europe

Every price went up this year. Samsung and industry analysts point to the ongoing global memory chip shortage as the reason, and Samsung also dropped its usual free storage upgrade for pre-orders.

Samsung has not published local pricing for every market yet. If your country is not listed above, check your local Samsung site or an authorized retailer for the confirmed price in your currency before you order.

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Everything announced at Samsung Galaxy Unpacked July 2026 | TechCulture