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- Amazon Bedrock may soon host SpaceX's Grok, enhancing AWS's AI model offering.
- SpaceX's Grok models could expand reach via AWS and gain access to more corporate cloud customers.
- Cloud providers are racing to offer a broader set of AI models.
Amazon Web Services is in talks to soon add SpaceX's latest Grok models to its flagship AI platform Bedrock, according to people familiar with the matter.
The move would deepen AWS's push to make Bedrock the central hub for top AI models. Elon Musk's SpaceX, in turn, would gain access to a massive base of enterprise cloud customers as it prepare to go public in a huge IPO.
Bedrock, launched in 2023, lets customers build AI applications using models from multiple providers, while AWS handles the underlying infrastructure. The platform already offers models from Anthropic, Meta, and Cohere. This year, AWS expanded the lineup further by adding OpenAI models.
For SpaceX, a Bedrock partnership could significantly broaden user adoption. AWS serves millions of customers globally, and Bedrock has emerged as one of the company's most promising AI businesses.
"Customers are rapidly moving to Amazon Bedrock to build and scale their generative AI applications — making it one of AWS's fastest growing services in the last decade," an AWS spokesperson told Business Insider. "We're always listening to customers about which models they want access to, and we're continuing to expand our offerings with the model choice, performance, and enterprise-grade capabilities they need."
SpaceX didn't respond to a request for comment.
'Biggest inference engine'
The move highlights the intensifying race among cloud providers to offer the broadest lineup of frontier AI models. Microsoft and Oracle both made Grok available through their cloud services last year, giving SpaceX access to more enterprise customers beyond X, where Grok is primarily used.
It's unclear exactly when Grok will launch on Bedrock. But SpaceX has already shipped its models to AWS, signaling the rollout could happen soon, the people familiar told Business Insider. These people asked not to be identified discussing private matters.
For AWS, adding Grok would bolster Bedrock at a time when executives are positioning the service as one of the company's most important AI products.
On last year's third-quarter earnings call, Amazon CEO Andy Jassy said AWS was "building Bedrock to be the biggest inference engine in the world" and predicted it could eventually rival EC2, AWS's core cloud computing business and biggest profit driver.
That rapid growth has also brought pressure to Bedrock. Business Insider previously reported that AWS faced AI capacity constraints over the past year that pushed some customer workloads toward rivals including Google Cloud and Anthropic-hosted services.
Grok first came out in 2023 as a "truth-seeking" model from xAI, the former model lab that Musk founded to take on OpenAI and Anthropic. SpaceX recently acquired xAI and turned it into its AI compute division under the new name SpaceXAI.
Musk has aggressively pushed to expand its Grok's reach. Last year, the company signed a $300 million deal to bring Grok to Telegram and partnered with Palantir and TWG Global to sell its AI tools to enterprise customers.
But Grok's rollout has not been without challenges. Internally, Musk expressed frustration with the pace of Grok's development and its behavior on social media has also created tension inside the company, Business Insider previously reported.
In its investor prospectus last week, SpaceX described Grok as a key pillar of its AI strategy. The filing said Grok helps extend the company's reach by allowing developers to integrate the models directly into their own apps and workflows. SpaceX also said it plans to grow SpaceXAI's enterprise business with dedicated sales teams and "forward deployed engineers" who work directly with customers to implement Grok-based products.
"Building on this trajectory, we expect to continue scaling Grok through subsequent generations," the filing stated.
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